Real Estate Agents, known as APIs in Spain, are a key part of the Neinor Homes business model, as the company's Chief Investment Officer Mario Lapiedra explained in his speech at the III Jornadas Inmobiliarias API this Friday at the Ateneo de Madrid.

Organised by the COAPI Madrid (Colegio Oficial de Agentes de la Propiedad Inmobiliaria de Madrid - the official association of real estate agents in Madrid) and the AIM (Asociación de Agencias y Agentes Inmobiliarios de Madrid - association of real estate agents and agencies of Madrid), several professionals from the sector participated, analysing the key elements of real estate today.

Neinor Homes CEO participated in a panel discussion on business opportunities and sales techniques for the real estate sector, and legal certainty. He highlighted the role of real estate agents in defining the product and setting the pricing strategy through collaboration agreements with Neinor Homes.

"Neinor Homes is committed to externalising both processes and technology systems, which makes better use of not only the company's resources but also those of collaborators like real estate agents. This way more time can be spent on what truly generates value and on the end client," he said.

Along these lines, the head of the firm's real estate area explained that, for Neinor Homes, clients are and must always be a key vector in the real estate sector, placed at the centre of all decision-making.

This central role that clients play in their activity makes the real estate agents the company works with a key link in the marketing phase of the value chain, in terms of transparency, responsibility and guarantees for the client.

As he explained, the client is one of three core pillars on which Neinor Homes is based. The other two are institutionalisation, from the standpoint of a business model based on systematic processes, rigour and transparency, and the product, creating projects based on design, sustainability and practicality.

Other topics discussed at the event included ways and systems for properly acting as a professional real estate agent and how to regulate tourist and holiday rentals.